Published on July 5th, 2010
It's not often I find myself writing 2 blog articles in the same day but while this is fresh in my mind.
I should start out by saying that I am not defaming or deriding Lings Cars in what I'm about to say - if that was the case I wouldn't be linking back to Ling's site. This is my personal and subjective (very important) opinion and experience whilst using Lings Cars.
Earlier today, one of my colleagues asked if I knew about lingscars.com - I’d heard the name and knew it was a successful car leasing website but I’d never been on the website.
Quickly fired up the website and to be honest, I didn’t know where to look. So many things trying to grab my attention, my retinas started to bleed quite heavily (joke). I think my visit last about 5 seconds before I closed the offending browser tab.
I wasn’t the only 1 in the office feeling this way about the site.
I then posted on Twitter and Facebook about whether Ling’s Cars is the “worst successful website in the world” and to my surprise I got a message from Ling herself.
I personally don’t like the site design but quite clearly, it works in a capacity because she’s a successful Inter-preneur. As I mentioned earlier, I felt there is too much competition for attention and effectively made me close the browser.
Ling argued that the site:
Wrong - none of the above kept me on the site, but that’s just me.
Ling then told me I’m a brussel sprouts person - love them or hate them. I get what she was saying, people clearly do like the website but I’m hazarding a guess that, like the people in my office, didn’t like it because it was a nice site but because Ling has great car deals and her crazy personality comes across.
What I was trying to get across to Ling though was that why only ever look to satisfy that 50% - with some appropriate A/B testing, Ling could figure out ways to win the 50% (people like me) who quickly close their browser or hit the back button. Doing something that simple could easily increase her profits to cater for those users.
PS. Ling - no one is stamping their feet